Marketing īliss ' teaser trailer was released by February 2017, followed by an official trailer the following month. Tarog scored the film for about three weeks. He credited foreign films such as Ingmar Bergman's Persona, Misery, and anything by Japanese director Satoshi Kon-most notably his films Perfect Blue (1997) and Millennium Actress (2001)-as inspirations in crafting the film. Tarog took roughly three to four months to write the screenplay.
After auditioning several actresses, the role eventually went to Iza Calzado. His first choice for the lead role had been Anne Curtis but the latter turned it down.
Director Jerrold Tarog pitched the idea for Bliss-which composed of five stories-right after the Philippine commercial release of Heneral Luna, a film that he also directed.
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